Deliver best customer engagement and brand affinity through real-time contextual, personal experiences

Optimise sales conversions and enable the most effective cross-sell and up-sell opportunities

Create a sustainable asset to mitigate future challenges such as third-party cookie deprecation

Optimise marketing spend through effectiveness and efficiencies

Reduce churn and maximise customer loyalty

Find and obtain new customers with greatest scale

Exceptional customer experience shouldn't be hard!

CXM Signals helps businesses find and obtain new customers, deliver personal customer experiences, reduce churn, and optimise sales conversions. It also helps to optimise marketing spend through effectiveness and efficiencies, and create a sustainable asset to mitigate future challenges such as third-party cookie deprecation.

What do you need to know about CXM Signals?

1. The CXM Signals Platform can be implemented in weeks, offering rapid deployment through tagging-free technology and accelerated out-of-the-box functionality.

2. CXM Signals is a first-party, privacy-first, sustainable, omnichannel solution that facilitates growth audience insights, customer identification, and accurate measurement. It can surface contextual, personal content for both consented and non-consented individuals through a rule-based decisioning engine.

Accelerate Customer Knowledge

What can CXM Signals help to solve for your business?

CXM Signals offers a comprehensive solution for businesses looking to optimise their marketing efforts, deliver personal experiences, and drive growth. By seamlessly integrating rapid deployment, privacy compliance, and individually-tailored content delivery, it empowers businesses to thrive in a dynamic digital landscape.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

About Celebrus

Celebrus is the disruptive data technology platform focused on improving the relationships between brands and consumers via better data. Celebrus redefines what digital identity verification means to power both next level marketing and fraud prevention use cases. Deployed across 30+ countries throughout the financial services, healthcare, retail, travel, and telecommunications sectors, Celebrus automatically captures, contextualizes, and activates consumer behavioral data in live-time across all digital channels.

View an introduction to CXM Signals

CXM Signals: Think big, start small, scale fast

Merkle and Celebrus partner in the launch of CXM Signals.

Find and obtain new customers with greatest scale

Reduce churn and maximise customer loyalty

Optimise marketing spend through effectiveness and efficiencies

Create a sustainable asset to mitigate future challenges such as third-party cookie deprecation

Optimise sales conversions and enable the most effective cross-sell and up-sell opportunities

Deliver best customer engagement and brand affinity through real-time contextual, personal experiences

View an introduction to CXM Signals

CXM Signals: Think big, start small, scale fast

Merkle and Celebrus partner in the launch of CXM Signals.

Accelerated customer knowledge & future-proofed intelligent connected experiences.


Exceptional customer experience shouldn't be hard!

CXM Signals helps businesses find and obtain new customers, deliver personal customer experiences, reduce churn, and optimise sales conversions. It also helps to optimise marketing spend through effectiveness and efficiencies, and create a sustainable asset to mitigate future challenges such as third-party cookie deprecation.

What do you need to know about CXM Signals?

1. The CXM Signals Platform can be implemented in weeks, offering rapid deployment through tagging-free technology and accelerated out-of-the-box functionality.

2. CXM Signals is a first-party, privacy-first, sustainable, omnichannel solution that facilitates growth audience insights, customer identification, and accurate measurement. It can surface contextual, personal content for both consented and non-consented individuals through a rule-based decisioning engine.

Accelerate Customer Knowledge

What can CXM Signals help to solve for your business?

CXM Signals offers a comprehensive solution for businesses looking to optimise their marketing efforts, deliver personal experiences, and drive growth. By seamlessly integrating rapid deployment, privacy compliance, and individually-tailored content delivery, it empowers businesses to thrive in a dynamic digital landscape.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

About Celebrus

Celebrus is the disruptive data technology platform focused on improving the relationships between brands and consumers via better data. Celebrus redefines what digital identity verification means to power both next level marketing and fraud prevention use cases. Deployed across 30+ countries throughout the financial services, healthcare, retail, travel, and telecommunications sectors, Celebrus automatically captures, contextualizes, and activates consumer behavioral data in live-time across all digital channels.